Williams-Sonoma Inc — AI technical analysis, October 2026
NYSE/NASDAQ · Retail
AI Recommendation
HOLD
Technical score 90/100
Last price: $260.80 · 52W range $165.51 – $261.11
Short answer
Should you buy WSM right now? Stockgaide's AI rates WSM as
HOLD, with a technical score of
90/100 at a last price of $260.80.
The 50-day average is above the 200-day average, and RSI sits at 80.1.
Wall Street's consensus rating is 2.30/5.
Full AI analysis for WSM
Analysis based on market data of Oct 23, 03:14 UTC at $260.80 · now $260.80 (+0.0%).
Strategic Conclusion
Recommendation: Hold
Why? WSM is in a strong medium-term uptrend, with SMA50 above SMA200 and bullish MACD. However, the stock is only $0.31 below its 52-week high and RSI at 80.1 signals overbought conditions. A 25.76 P/E is not obviously cheap, while analyst sentiment is positive but only moderately so at 2.30/5.
Ideal profile: Long-term investor already holding the stock; not an attractive entry for a short-term buyer at the current price.
Price range: Hold above $235; preferred new-entry zone is $235–$245. A break below $225 would warrant risk reduction; upside confirmation requires a sustained move above $261.11.
Practical action: Do not chase at $260.80. Existing holders can retain positions, while new buyers should wait for a pullback toward $235–$245.
1. Recent Price & Momentum
WSM is trading at $260.80, just 0.1% below its 52-week high of $261.11 and approximately 57.6% above its 52-week low of $165.51.
The stock is at the top of its 52-week range, not in a sideways or bottoming phase.
Short-term scenarios are asymmetric: a decisive break above $261.11 could extend the rally, but RSI above 80 materially increases the likelihood of consolidation or a pullback toward the SMA50 near $235.
2. Valuation (P/E)
The trailing P/E of 25.76 indicates investors are paying a meaningful multiple for WSM’s earnings.
No sector P/E data was provided, so a precise relative valuation comparison cannot be made without inventing data.
At the current price, the multiple leaves less room for disappointment and appears to reflect continued earnings strength rather than a discounted opportunity.
3. Technical Analysis
SMA50 vs SMA200: Bullish; SMA50 at $235.02 is well above SMA200 at $212.91, confirming a strong medium-term uptrend.
RSI: 80.1, indicating overbought conditions and elevated pullback risk.
MACD: Bullish; MACD at 6.3885 is above the 4.4361 signal line, with a positive 1.9524 histogram.
Technical score: 90/100, strongly bullish overall, but the overbought RSI makes immediate entry unattractive.
4. Analyst Consensus
The mean rating of 2.30/5 is moderately positive, supported by 14 Buy ratings, 12 Hold ratings, and 1 Sell rating.
Analyst sentiment aligns with the bullish trend but is not overwhelmingly aggressive.
The consensus supports holding an existing position, while the elevated RSI and near-record price argue against initiating a full position immediately.
Technical signal details
Rule-based read from price and momentum indicators only — the score behind the AI's recommendation above. Technical score: 90/100 (BUY).
50-day moving average is above the 200-day — medium-term uptrend (golden-cross territory).
MACD is above its signal line — bullish momentum.
RSI at 80.08 — overbought, pullback risk.
Wall Street consensus rating of 2.3 — moderately positive.
Stockgaide's AI currently rates WSM as HOLD, with a technical score of 90 out of 100 at a last price of $260.80. This is educational content, not investment advice.
Is WSM in an uptrend?
WSM's 50-day moving average (235.02) is above its 200-day moving average (212.91), which points to a medium-term uptrend.
What is WSM's RSI today?
WSM has a 14-day RSI of 80.1, which places it in overbought territory (above 70 is overbought, below 30 is oversold).
What do analysts say about WSM?
Wall Street analysts covering WSM have a consensus rating of 2.30 out of 5 (1 = Strong Buy), meaning they are moderately positive — 14 Buy · 12 Hold · 1 Sell.
Where is WSM trading in its 52-week range?
WSM last traded at $260.80, against a 52-week range of $165.51 to $261.11 — about 100% of the way up that range.
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